Ace Café, Brighton Burn Up – September 2023

Posted on Monday 4th September 2023 in Education and Training, Motorcyclists, News

On Sunday 3rd of September Sussex Safer Roads Partnership (SSRP) attended the 29th annual Ace Café, Brighton Burn Up Reunion. Independently acclaimed as the World´s Coolest Motorcycle Event, the Ace Cafe Reunion 2023, saw many visitors. SSRP was joined by partners from; Brighton and Hove City Council, East Sussex County Council and Sussex Police’s BikeSafe lead. The run, widely known as the Brighton Burn Up, starts at the Ace café on London’s North Circular and finishes next to the beach on Madeira Drive in Brighton; arriving to live music, stands, displays and much more.

Route: route: A406 – A40 – M25 – M23 – A23

The run has a reputation for good weather and this year was no exception, with bright sunshine, temperatures towards the mid-twenties, and enough humidity to make leathers and boots a bit uncomfortable.

Per mile travelled, motorcyclists are four times more likely to have a fatal incident compared to a cyclist, and 85 times more likely to be killed or seriously injured than someone driving a car (DfT, 2018).

The bikes park on Madeira Drive and the range of machinery was fantastic; a rich and eclectic mix, you name it, it was there. Everyone in attendance was united by one thing – bikes! The event allows SSRP to engage with a captive audience of one of our priority groups; Powered Two Wheelers (PTWs). SSRP was able to communicate with a wide range of motorcycle riders and educate them on key road safety messaging.

It doesn’t matter if you’re not into rock ‘n roll, café racers and all things bikes. Just to be among so many bikers, for the Ace reunion and the Brighton Burn-up, is a never-to-be-forgotten experience.

Riders make up 1% of the road population, yet are involved in 20% of collisions; we must not ignore rider safety! SSRP understands the sense of freedom that being a biker brings, and with a wealth of resources and courses available, encourages every road user to improve their skills, confidence and enjoyment while out on the roads. Hence, it is so important that we are present at these events and the importance of the conversations that occur.

CE (In Case of Emergency) Stickers are a reminder of the risks every rider takes when heading out on their bikes. It is widely known the first hour after injury is when emergency treatment is most likely to be successful. In the event of a collision, the ICE Stickers, containing vital personal information of the rider, dramatically increases the chance of faster and more effective care when accessed by first responders.

Designed to sit at the back of a helmet, the ICE Sticker enables first responders and members of the public to access key medical and personal information as quickly as possible following an incident. Information uploaded by the biker during registration can be accessed by scanning the bespoke QR code, displaying information such as allergies or medication, along with next of kin and contact details.

ICE Stickers contain the personal information of the rider, which could dramatically increase the chance of faster and more effective care when accessed by first responders.

If you would like an ICE Sticker just fill in the form online to request one today:…/get…/ice-stickers/

We distributed over 60 In Case of Emergency Stickers to riders at the event!

🏍️ Our album of photos, taken at Ace Café, Brighton Burn Up, on Sunday 3rd of Seeptember, is now up. 🏍️

Pop over to our gallery and have a browse through some of our favourite pictures from the event!! 👇

Photo Galleries | Sussex Safer Roads Partnership