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April 27th 2024 @ 8:00 am - 4:00 pm

On Saturday 27th April 2024, from 10am–6pm on Brighton’s famous seafront road, Madeira Drive will once again host the UK’s finest on four wheels as Ace Cafe London presents the 13th annual InCarNation Brighton.

Sussex Safer Roads Partnership have attended Ace Café events over recent years due to the vast number of road users in attendance. The Show provides the opportunity to engage with drivers of varying levels of experience and other road users, providing resources and literature to promote safe road user behaviour.

The event was conceived in 2011, following the popularity of the cafe’s regular monthly ‘InCarNation Night’, held at the Ace on the last Wednesday of every month, with racers, tuners, car clubs and motor fans from across the country enjoying their “wheels” and vying for space. As in previous years, InCarNation Brighton 2024 is a free to attend, drive-in and display of diverse vehicles, featuring the best that is performance and modified in the UK. The focus is on the individuals who drive, and their passions. It is open to all motor fans and enthusiasts, from classic and street-tuned racers, through to hot exotic supercars. Prizes and awards will be presented on the day and will include “Best Club Car” and “Best Club Display”, as well as spot prizes for “Best Motors”.

With interactive stands and displays plus live entertainment on the Ace stage, the mix of music, roaring engines and tyre shredding drifters will certainly get the adrenaline pumping… get down to Madeira Drive and watch them all in action!


April 27th 2024
8:00 am - 4:00 pm


Madeira Drive, Brighton
Madeira Drive,
Brighton, Sussex,,
BN2 1EN United Kingdom