In Case Of Emergency Stickers

Posted on Wednesday 22nd April 2015 in All Road Users, Cyclists, Motorcyclists

Ice 3 Cover

During 2015, Sussex Safer Roads Partnership (SSRP) will be supporting the rollout and adoption of technology in the region to enable faster sharing of critical personal information when motorcyclists or cyclists are in an accident or emergency situation.

Working in partnership with CERQL, the manufacturer of iCEQR (In Case of Emergency Quick Response) stickers, SSRP will be encouraging motorcyclists and cyclists to carry their ICE (In Case of Emergency) information on their crash helmets via the personalised stickers. iCEQRs contain a QR code, which once scanned, reveal critical personal or medical details of the individual to first responders or the emergency services. On receipt of an iCEQR sticker, the rider or road user uploads details of their choice to the Internet via a personalised and secure web document, which can be updated at any time.

Graeme Beattie, Road Safety Officer, commented, “Any opportunity to provide first responders/the emergency services with marginal gains in the golden hour after a road traffic incident has to be supported. It is fundamental to find practical ways for road users to be able to share medical or personal information in critical situations, and we believe that the iCEQR stickers provide an easy and up-to-date approach that can help towards increasing the likelihood of a positive outcome in such situations.”

Throughout 2015, SSRP will be demonstrating and educating motorcyclists/cyclists at events across the region on the use of technology to enable faster sharing of critical personal information in emergencies, with free iCEQR stickers being given out to the first 5000 visitors to their stand.

You can find out more at:

  • May 2nd / 3rd – Eastbourne Magnificent Motors
  • May 4th – Hastings May Day Bike Run
  • May 9th – Plumpton College Open Day
  • June 13th / 14th – Eastbourne Cycle Festival
  • June 16th – Brighton Biker Night
  • June 25th – 28th – Goodwood Festival of Speed
  • July 11th / 12th – Eastbourne 999
  • July 26th – Bexhill Motofest
  • August 18th – Brighton Biker Night
  • August 22nd / 23rd – Shoreham Air Show