Posted on Monday 17th April 2023 in Education and Training, Motorcyclists, Speed

Sussex Safer Roads Partnership were at Madeira Drive in Brighton on Friday 14th April. Members of Brighton and Hove County Council, Community SpeedWatch and East Sussex Fire and Rescue Service joined our Programme Delivery Officer, discussing motorcycle safety with members of the public. On a particularly wet and windy day, riders braved the conditions to join us, discussing training courses such as Biker Down and Bike Safe, as well as general rider safety.

Biker Down is a free training workshop run by professionals for bikers designed to answer these uncertainties. Originally developed by Kent Fire & Rescue Fire Bike Team, it uses the expertise of the Emergency Services and HSE qualified First Aid Trainers to prepare motorcyclists should the worst happen on the roads. Further information can be found here:


BikeSafe is a one-day workshop run by the Police in a relaxed, friendly environment. It’s been designed to bridge the gap between everyday riding and training delivered by the likes of the DSA, IAM or RoSPA. Further information can be found here:


SSRP distributed ICE Stickers, which are a vital tool to help provide medical care if you are unconscious, or unable to respond. Designed to sit at the back of a helmet, the ICE Sticker enables first responders and members of the public to access key medical and personal information as quickly as possible following an incident. Information uploaded by the biker during registration can be accessed by scanning the bespoke QR code, displaying information such as allergies or medication, along with next of kin and contact details. Further information can be found here:


Keith Baldock, Road Safety Officer, from Brighton and Hove City Council supported the event and said;

“It was great to be back on Madiera Drive with SSRP colleagues, promoting ICE stickers and local Biker Down and Bike Safe courses on Friday. The last Friday of the Easter holidays should have been an ideal ride out time – but the weather had other ideas.  Thanks to the those who did come along. We will be back on hopefully a sunnier day! We are looking at best times to be there – so, let us know when you like to ride there!”