PROJECT EDWARD, WEEK OF ACTION – MAY 2023
Sussex Safer Roads Partnership supported Project EDWARD’s week of action May 15th – May 19th, the long-term objective of which is a road traffic system free from death and serious injury.
Project Edward launched in Sussex on Monday 15th May 2023 with supporting the local Community SpeedWatch group in Storrington West Sussex as part of the Nationwide campaign to reduce Killed and Seriously Injured on our Roads. SSRP carried out a Speed Education session, in which Community SpeedWatch volunteers and Sussex Police spoke to speeding motorists regarding the impact of speed on road users. Key messages were conveyed, with an average of 1 in 3 killed and seriously injured relating to inappropriate speeding.
Throughout the week SSRP collaborated with partners including National Highways, East Sussex County Council, East Sussex Fire Rescue Service, West Sussex Fire Rescue Servive, National Highways, Sussex Police (RPU and CVU), Community SpeedWatch, and Brighton and Hove City Council, using a data-led approach to target specific road users in specific regions. This included HGVs in Peacehaven, Mature Drivers in Bexhill, Pedestrians and Cyclists in Brighton, and PTW Riders in Horsham.
We distributed over 350 resources to members of the public throughout the week, including 150 road safety booklets and magazines, as well as 100 hi-vis items. This event highlighted the continued support of partners in reducing the number of individuals killed and seriously injured on Sussex roads, and we continue to do so throughout the year!
Highlighting the work of Community SpeedWatch Groups during that week was important, the groups carried out 600 hours of work at the roadside supporting their local communities resulting over 1,700 records being submitted for letters of education going out to the registered keepers of vehicles. We know from our repeat offender’s driver profiling that this works, as a result we have only small number of people under 7% offending again after a receiving the first letter with a twelve month period.
Sussex Safer Roads Partnership, Programme Assistant, Jessica Budd worked the event and said:
‘It was great to support and be involved in such an important campaign, like Project EDWARD. Throughout the week, we engaged with all road users, talking all things road safety, sharing SSRP’s and Project EDWARD’s key messaging. We were supported by all Partners, CC Jo Shiner and PCC Katy Bourne, providing us with further extensive information and resources for those we engaged with, as well as excellent collaboration.
I was proud to be a part of Project EDWARD’s week of action and SSRP will continue to support the campaign throughout the year, with the shared aim of reducing road death.’
Our album of images taken throughout Project EDWARDS week of action is now available here on our website over in our gallery!
Check it out👇