We all know the score. We think we know the dangers of the road. But does this always change our behaviour?
Per mile travelled, motorcyclists are four times more likely to have a fatal incident compared to a cyclist, and 85 times more likely to be killed or seriously injured than someone driving a car (DfT, 2018).
Despite the majority of incidents involving bikers being preventable, rider safety continues to be a significant issue on the roads.
Brand new ICE (In Case of Emergency) Stickers are a reminder of the risks every rider takes when heading out on their bikes. It is widely known the first hour after injury is when emergency treatment is most likely to be successful. In the event of a collision, the ICE Stickers, containing vital personal information of the rider, dramatically increases the chance of faster and more effective care when accessed by first responders.
Designed to sit at the back of a helmet, the ICE Sticker enables first responders to access key medical and personal information as quickly as possible following an incident. Information uploaded by the biker during registration can be accessed by scanning the bespoke QR code, displaying information such as allergies or medication, along with next of kin and contact details.
If you are unconscious, or unable to respond, ICE Stickers are a vital tool to help provide medical care.
Riders make up 1% of the road population, yet are involved in 20% of collisions; we must not ignore rider safety. SSRP understands the sense of freedom that being a biker brings, and with a wealth of resources and courses available, encourages every road user to improve their skills, confidence and enjoyment while out on the roads.
Fill in the form to request your ICE Sticker today.