South of England Show – June 2024

Posted on Friday 14th June 2024 in All Road Users, Education and Training, Safety Cameras, Speed

The South of England Show is a county show held annually at its own showground in Ardingly, Sussex during June. The show was founded in 1967 and is organised by the South of England Agricultural Society. The show attracts up to about 80,000 visitors every year. The South of England Show is as its roots a traditional country show, offering popular livestock and equestrian competition, country sport displays, rides, horticulture, and rural industry displays.

Sussex Safer Roads Partnership have got a long standing relationship with the showground, being invited to many of their events to provide their visitors with much needed road safety advice. The event appeals to all ages, meaning there is a variety of road users that attend. Working in collaboration with Sussex Police’s Rural Crime Team, we can support residents of Sussex and visitors, the opportunity to speak to representatives from a wealth of organisations. We had Partners from West Sussex East Sussex County Councils join us at the event, bringing a wealth of knowledge on specialised topics including school crossing patrols, cycle safety courses for schoolchildren, potholes and much more. Listening and supporting those living in rural communities and aiding them with road safety-related support highlights the importance of our attendance.

Using the event to further develop relationships with horse riders we welcomed The British Horse Society (BHS) to our stand this year. BHS exists to change lives through the power of horses. They protect and promote the interests or all horses and those who care about them, including the 3.5 million people in the UK who ride or who drive a horse-drawn carriage. As the number of vehicles continues to increase resulting in busier roads, this means these routes are becoming much more dangerous to use, especially for vulnerable road users like horse riders and carriage drivers. Their aim is to reduce the number of incidents and fatalities involving horses and riders on the road by educating all road users and campaigning to make drivers aware of what to do if they encounter a horse on the road. To find out more about BHS’ ‘Dead Slow’ campaign please visit their website.

British Horse Society’s, Director of Safety, Alan Hiscox attended the event and said:

It is most important that the British Horse Society work closely with SSRP to increase the safety of equestrians and horses on the roads with our Dead Slow campaign. Attending the South of England Show in support of SSRP means we can talk to many more road users to increase the awareness of the Highway Code changes specific to horses.


Sussex Safer Roads Partnership was on hand all weekend to not only provide road safety information but distribute road safety resources ranging from high-vis items, through to road safety reading material. As always, we had our drink/ drug googles on hand to highlight the importance of driving and/or riding sober and reminding people of the dangers of choosing to control a vehicle under the influence. This tool provides all road users the chance to re-create the visual distortion, loss of perception and lack of control that impaired drivers experience. Driving under the influence of drink or dugs is unacceptable. It is one of the Fatal 5, causes of road collisions that results in thousands of deaths each and every year. This activity highlights the importance of taking personal responsibility.

This year the Duchess of Edinburgh, Sophie, made a royal visit to the first day of the South of England Show. As president of the SEAS for 2024, she made visits to a series of different areas within the show and generated publicity for the event, highlighting the importance in connecting with the countryside.


Our album of images taken at the South of England show is now available here on our website over in our gallery!

Check it out👇

Photo Galleries | Sussex Safer Roads Partnership